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The company was struggling to communicate with its customers through a single mobile phone number from a traditional carrier, which is a common situations for many micro SMBs. Business was good, customers were calling to buy or confirm orders, but they had a lot of dropped calls because the line was busy most of the time. What was every business' dream - having lots of customers reaching out - soon turned into a pain point. The need was very clear: a new phone system that would:
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